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FAQs aarow

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SERVICES aarow

 

HOW MUCH DOES A WEBSITE REDESIGN COST?

The cost of a website redesign depends on many different factors. How many pages is your website? Does your website run on a CMS? If so, which one? Do you want custom code or a template site? Do you need copywriting and photography services? What SEO services are you looking for? All these variables play into the proposal. 

For a simple website package that includes only 5 core pages and no add-on services, you can expect to pay $2,500+. On the other hand, for a custom website design that includes landing page design, copywriting services, and other add-on services, you can expect to pay $5,000-15,000. 

WHAT IS THE HOURLY RATE AT M.ENSE?

If you’re looking for tweaks & fixes to an existing website, or you need unspecified tech support, we offer an agency hourly-rate of $150/hour.

DO YOU OFFER RUSH SERVICES?

Yes. Normal timelines and rush timelines are projected during your proposal. Our normal project completion time is 2-3 weeks. However, we offer rush services that can slash the production time in-half. Rush services cost 20% of the proposal total. 

 

MARKETING aarow

 

CAN MY WEBSITE BE DISCOVERED WITHOUT SEOs?

We hate to break it to you, but it is very unlikely that your website will get discovered online without some type of SEO, SMM, or PPC action. Search Engine Optimization (SEO) pushes your website rankings up in Google Search.

Typical SEO services include keyword research, copywriting, landing page development, and back linking. Social Media Marketing (SMM) is the process of utilizing social networks to get discovered on the web. Finally, Pay Per Click (PPC) advertising is paying for ads on Facebook, Google, Instagram, or some other search/display network. 

WHEN SHOULD I INVEST IN PPCs v. SEOs?

When your business is brand new, you should invest in PPC to gain initial traffic. Also, if you are offering a brand new product or service and want to generate leads immediately, PPC is the way to go. When your company is a bit more established and you have steady business, investing in organic SEO will help you grow. 

WHAT IS THE DIFFERENCE BETWEEN CORE PAGES & LANDING PAGES?

Core pages are the bare bones pages of your website (Home, About, Services, Contact). Depending on your industry, an additional core page would be Portfolio, Gallery, Case Studies, etc.

Core pages provide information about your company, but they are generally not the pages you want to target in search engines. Rather, landing pages should be targeted in search engines.

Landing pages are designed around keywords or key phrases that your target audience searches. Ideally, you provide a fantastic landing page with a lot of information around a target keyword. This landing page would then be optimized for that google search. 

SHOULD I RUN MY BUSINESS ON FACEBOOK OR GOOGLE ADS?

When considering whether Google ads or Facebook ads are right for your business, consider the user intent for each platform. When people use Google, they are already searching for a product or service they desire. On the other hand, when people use Facebook, they are browsing their friends’ updates. Facebook is good for visual products or services that are indulgence purchases. Alternatively, Google ads are good for less visual products or services. For example, advertising laser hair removal would be good for Facebook, while advertising medical devices would be good for Google.